Collector's Guide: How to Identify Fake Anime Figures (Bootlegs)
The anime figure market is saturated with counterfeits, technically known as "bootlegs." These illegal copies fail quality controls, use inferior materials (toxic or unstable PVC), and lack resale value. Identifying a counterfeit requires a technical inspection of four key factors: packaging, licensing seals, material quality, and market price.

1. The Authenticity Seal (Holograms)
The most reliable indicator of an original figure is the license seal. Japanese companies use holographic or specific stickers to certify their products.
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Toei Animation: Uses a sticker with a cat silhouette (Pero). The sticker color (gold or silver) and text indicate the distribution region (Japan or International), but both are original. The absence of this sticker on Dragon Ball, One Piece, or Sailor Moon figures confirms a bootleg.
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Specific Manufacturers: Companies like Aniplex, Pierrot, or Kadokawa have their own distinctive seals.
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Exceptions: Low-cost Prize Figures sometimes do not have a seal on the box, but they do have printed or engraved lot codes.

2. Packaging Analysis (Box)
Counterfeiters scan and reprint original boxes, resulting in resolution and color loss.
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Print Quality: Original boxes have sharp images and saturated colors. Copies present blurry, dark images, or visual "noise."
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Logos: Copies often remove manufacturer logos (Good Smile Company, Bandai, Kotobukiya) to avoid direct lawsuits, keeping only the character's name.
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Typography: Grammatical errors in descriptions or the use of Chinese typography instead of Japanese (different kanji) are immediate red flags.
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Physical Condition: Fake figures often arrive in crushed boxes or without internal protective blisters (molded plastic bubbles).

3. Sculpt and Paint Quality
If you have the figure out of the box, visual inspection reveals manufacturing defects.
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Skin Finish: High-quality PVC is matte. Counterfeits use cheap plastics that reflect light, giving the character's skin a shiny, greasy, or waxy appearance.
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Paint Application: Original figures use precise paint masks. Bootlegs present smudges, lines that bleed over edges, asymmetrical eyes, or nonexistent color gradients.
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Joints and Seams: In articulated figures (Figma, S.H. Figuarts), copy joints are weak, break easily, or have colors that do not match the rest of the body.
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Stability: Pirate figures often have center-of-gravity issues and do not fit correctly onto their bases or stands.
4. Price and Distribution Channel
The purchase context is a determining factor.
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The Price Rule: If a figure valued at $150 USD is sold for $30 USD, it is fake. There are no 80% discounts on new scale figures.
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Shipping Origin: Direct shipments from China (via eBay, AliExpress, or Wish) without official store certification have a probability greater than 90% of being counterfeits. Japan is the main source of original stock.
Conclusion
The presence of official seals, the matte quality of the PVC, and paint precision differentiate a licensed product from a bootleg. To guarantee authenticity, purchase products only through authorized distributors such as AmiAmi, HobbyLink Japan, or local stores with a verified supply chain. Avoid offers that do not align with current market value.